National Match Play
A national golf tournament based on the match play format. I provide consulting, marcom & other services. Now, if I only played golf ;-)
National Match Play is a new amateur golf tournament based on the match play format. Like many start-ups, this one is the passion project of a single individual with a good idea and determination.
I was contracted to provide a mix of marketing communications & administrative services. The work is a good fit after my return to the Bay Area to re-boot my career.
ORG: National Match Play, Inc.
Marketing National Match Play
Match Play is the alternative to Stroke Play, and a growing trend among amateur, and even professional golfers. National Match Play is poised to take advantage of this through growing brand awareness.
National Tournament Map
Using a proprietary golf course service management and mapping software, I was tasked with plotting a tournament area map, shown below. Players sign up to compete representing their home course in a given area and region.
An 8 " x 11" flyer was needed to distribute at golf courses around the country. The company wanted to use specific models in the design. I developed toto shoot plan and took the photos
Everything was so well set up, all 4 models were shot in less than 20 minutes.
Photo Shoot Plan
National Match Play
Client is establishing a nation golf tournament organization. It is 2-man best ball match play ala the Ryder Cup. As a means to advertise the tournament/organization at golf venues nationwide, a flyer is being created. Photos are needed for this flyer & for future purposes TBD.
Principle Email: xxxxxxxxx@xxxxxxx
Office: (XXX) XXX-XXXX
Mobile: (XXX) XXX-XXXX
Photographer / Shoot Director
3/27/2022 – 11:00 AM
XXXXX XXXXXXX XXXX XXXXX, CA
(5th driveway on the right / ear right when you pull in & go up the hill)
- Peter arrives at 10:00 / Meets parties on site
- Load in all equipment
- Determine electrical needs & cabling
- Set up backdrop
- Set up lighting
- Set up camera & remote
- Take test shots for first setup
- All Subjects arrive
- Communicate process to subjects
- Take all photos on shot list
- Confirm photo data
- Dismiss subjects
- Break down equipment
- Load out all equipment
Direction / Inspiration
Friendly Match? I don't think so.
Golf is Life! No Sandbaggers
A Ryder Cup experience for Everyman
Ryder Cup-esque & President's Cup-esque experience
Face-off images w/2 subjects facing left, 2 facing right
Casual portrait (various poses) with golf club
1 other TBD
2 Umbrella Reflectors
Overhead light stand
4 LED Bulbs
LED Remote Control
Main Camera Tripod
Main Camera / Canon EOS T7
55mm Camera Lens
Mobile Phone w/Canon App
15’ Extension Cord
8 outlet Power Unit
Below are sample images that culminated in the 2-sided promotional flyer for the 2023 tournament.